Focalmax introduced the full product line-up at the Mobile World Congress 2017. Apart from exhibiting its widely acclaimed products, Focalmax also explained the new marketing strategy to media and attendees.
Business Market First
VR/AR is recognized as the next general-purpose computing platform and as a leading developer in this industry, Focalmax is committed to building a VR+AR ecosystem
in China. However, different from the marketing strategies of other companies, who sell products directly to consumers, Focalmax
decided to take aim at the business market first, and move into the consumer market after acquiring more mature strategies and technologies.
According to Focalmax, the business market has higher specialization and regionalism compared with consumer market, and obviously possesses stronger potential in the early stages of the VR/AR industry. VR technology improves the methods of information display and enhance the customer experience, thus propelling the conversion from brand communication into sales. Meanwhile, VR technology
can also be applied across numerous diversified fields in the business market, including the military, manufacturing, education, healthcare, tourism, automobile and real estate. The broader scope for utilization makes it easier for clients in business market to accept the technology.
Ma Yi, general manager of Focalmax, noted that Focalmax will test the purchase intentions of the consumer market during the process of exploring the business sector, so as to guarantee short-term yields as well as lay the foundations for entering the consumer market.
Eye-catching High-tech Products
With the development of VR/AR technologies, qualitative changes have occurred in terms of the demands for manifesting content and the current hardware is no longer able to meet these updated needs. As a flagship product riding on Focalmax’s strong optical R&D capabilities, Scati ONE
receives wide praises at MWC 2017. It features high optical standards, including a 4K HD OLED display and a 110° FOV that provides a fully immersive experience. It is powered by the Qualcomm
Snapdragon 820 processor and utilizes the groundbreaking Snapdragon VR Software Development Kit (SDK) that provides Focalmax with access to advanced VR features of the Snapdragon 820, reducing the “motion-to-photon” latency by up to 50 percent. The light accordion structure that weighs less than 360 grams is also an outstanding feature.
Another highlight from Focalmax is Intelligent Robot Housekeeper
, which is also exhibited at Qualcomm’s booth. The core of this product is visual and communication technology, with a built-in Internet hardware system and various functions, including mobile video data collection, human interaction, 3D scanning, remote avatar, online VR shopping, and social media. It also has a pollution detection sensor and an infrared detector that senses human bodies, achieving real-time monitoring of indoor air quality and giving it the ability to follow along after people.
In addition, Focalmax also exhibits smart projectors, head up displays
(HUD), glasses-free 3D smartphones
, sports DV
and other products, revealing Focalmax’s latest progress in establishing its own smart-connected ecosystem and achieving connectivity “Anytime & Anywhere”.